Maybelline Grippy Serum Primer

Make your makeup stay put and your skin look fresh with the Grippy Serum Primer from Maybelline. With its unique “Serum-To-Grip” technology, this lightweight serum transforms in seconds into a subtle adhesive base that grips makeup for up to 24 hours.

Key Ingredients & Benefits:

• 2% Niacinamide: Hydrates skin for up to 24 hours and helps plump the appearance of skin.

• Water-based, lightweight serum texture: Glides on like a serum, waits about 20 seconds, then sets into a grip-finish to hold makeup.

• Vegan & non-comedogenic: Formulated without animal-derived ingredients, suitable for all skin types including sensitive.

• No white cast, no greasy feel: Leaves skin prepped without shine or residue.

Why It Stands Out:
This primer functions both as a hydrating serum and a makeup base. After application, it undergoes a quick transformation: you apply it, wait ~20 seconds, then apply your foundation, concealer or whatever makeup you plan. The result is longer wear, smoother base and improved staying power.

How to Use:

1. After cleansing and moisturizing, use the dropper to apply 1-3 drops evenly over the face.

2. Pat gently into skin with fingertips.

3. Wait approximately 20 seconds before applying foundation/makeup so that the serum converts to its “grip” state.

4. Proceed with your makeup routine as usual.

Good to Know / Fit For:

• Suitable for all skin types including sensitive skin. Ideal when you need long-wear makeup, full-face coverage, event makeup, or when you’ll be in humid/long days.

• If you have very oily skin, you may still want to layer a mattifying powder but this primer aids in holding your makeup in place.

• Because it has a “grippy” finish (mild tackiness), make sure your foundation is compatible and you allow the primer to set for the full 20 seconds.