e.l.f. Power Grip Matte Primer

Description

Keep your makeup looking fresh with e.l.f. Power Grip Matte Primer, a mattifying face primer designed to help your foundation stay in place while reducing the appearance of excess shine. This innovative primer combines the brand’s signature sticky gel texture with a smooth matte finish, making it a great choice for anyone who prefers a less shiny complexion.

Unlike primers that focus only on creating a smooth base, this formula also helps control the appearance of surface shine. Its gel texture creates a slightly tacky layer that allows foundation and other complexion products to adhere more effectively. Consequently, your makeup can maintain a more even, polished appearance throughout the day.

The formula features silica, which helps absorb excess oil and reduce visible shine. In addition, glycerin helps attract moisture to the skin, preventing your makeup base from feeling unnecessarily dry. The formula also contains a lemon myrtle blend, which helps condition the skin and supports a fresh, balanced-looking complexion.

Whether you are preparing for a long workday, a special occasion, or your everyday makeup routine, this primer helps create a reliable base for your favourite products. Moreover, its translucent formula works across a wide range of skin tones without adding a noticeable tint.

For the best results, apply a thin layer after your skincare routine and allow it to set for approximately 30 seconds. Then, apply your foundation or skin tint. This simple step helps activate the primer’s gripping texture and supports a smoother-looking makeup finish.

Key Benefits

• Helps makeup last longer: The sticky gel texture grips foundation and other complexion products.
• Minimizes visible shine: Silica helps reduce the appearance of excess oil on the skin.
• Creates a matte finish: Helps achieve a smooth, balanced-looking complexion.
• Supports skin hydration: Glycerin helps attract and retain moisture.
• Improves makeup application: Creates a tacky base that helps complexion products adhere evenly.
• Works across skin tones: The translucent formula does not add a visible colour.
• Suitable for everyday use: Fits easily into simple and full-glam makeup routines.

Key Ingredients

• Silica: Helps absorb excess oil and minimize visible shine.
• Glycerin: Attracts moisture to help maintain skin hydration.
• Niacinamide: Helps condition the skin and improve the appearance of uneven tone.
• Lemon Myrtle Leaf Extract (Backhousia Citriodora): Helps condition the skin.
• Tocopherol (Vitamin E): Provides antioxidant support.

Full Ingredients List

Water (Aqua), Glycerin, Silica, Butylene Glycol, PEG-150 Distearate, Niacinamide, Polysorbate 80, Backhousia Citriodora Leaf Extract, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Potassium Laurate, Ammonium Acryloyldimethyltaurate/VP Copolymer, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Disodium EDTA.

Ingredient lists may change. Always check the packaging for the latest formulation.

How to Use

1. Cleanse your face and apply your usual skincare products.
2. Apply sunscreen during your daytime routine and allow it to settle.
3. Dispense a small amount of primer onto your fingertips.
4. Gently pat the primer evenly over your face.
5. Wait approximately 30 seconds for the formula to set and become tacky.
6. Apply foundation, concealer, and the rest of your makeup.

Tip: Use a thin layer to help prevent pilling. If your makeup separates, try using less primer and allow each skincare layer to settle before applying the next product.

Suitable Skin Types

• Oily skin: Helps minimize the appearance of excess shine.
• Combination skin: Supports a more balanced-looking finish.
• Normal skin: Creates a smooth base for makeup.
• Dry skin: Can work with well-hydrated skin, although very dry skin may prefer a more hydrating primer.

Sensitive skin should patch-test first, particularly if it reacts easily to botanical extracts.

Frequently Asked Questions

1. What does e.l.f. Power Grip Matte Primer do?
It helps grip makeup for longer wear while reducing the appearance of excess shine and creating a matte finish.

2. Is it suitable for oily skin?
Yes. The brand recommends it for oily skin because it helps minimize visible shine.

3. How long should I wait before applying foundation?
Allow approximately 30 seconds for the primer to set before applying makeup.

4. Can I use it without foundation?
Yes. You can wear it alone if you prefer a simple, shine-minimizing finish.

5. Is it the same as the original Power Grip Primer?
No. Both use a gripping gel texture, but the Matte Primer focuses on reducing visible shine and creating a matte finish. The original version focuses more on hydration and a dewy appearance.

Customer Reviews

The official e.l.f. Cosmetics listing displays a 4.9 out of 5 rating from 47 reviews at the time checked. Customers generally praise the gripping texture, matte finish, and ability to help makeup stay in place. Reviews reflect individual experiences, so results can vary depending on skin type, skincare products, and foundation formula.

Related Products

• e.l.f. Power Grip Primer: A hydrating option for those who prefer a dewy finish.
• e.l.f. Power Grip Primer + 4% Niacinamide: Combines makeup grip with niacinamide and a radiant finish.
• e.l.f. Halo Glow Liquid Filter: Adds a luminous effect when you want a more radiant makeup look.
• e.l.f. Stay All Night Micro-Fine Setting Mist: Helps set makeup after application.
• e.l.f. Hydrating Camo Concealer: Complements the primer for an even-looking complexion.